Use Case: Marketing
Fund the push that fills the pipeline.
A campaign, trade show season or new sales hire can transform the business. The spend happens now and the results come later. We help you fund it without putting operations at risk.
The Need
Marketing is an investment with a lag.
Leads take weeks to become customers, and customers take weeks to pay. That makes marketing hard to fund out of operating cash, especially in a business that is already carrying receivables and equipment costs.
Lenders rarely finance marketing directly because it leaves no asset behind. Using the equity and receivables you already have lets you fund the push on reasonable terms.
Build a Plan
Before you apply.
Set a budget tied to outcomes
Know what a new customer is worth and what you can afford to spend to win one. That sets a sensible ceiling.
Fund it from assets, not panic
Equipment equity or factored invoices cost less than a short-term advance and come with a clear repayment path.
Prepare for success
If the campaign works, you will need capacity and working capital to serve new customers. Plan for that too.
Financing Routes
Ways to fund it.
The best route depends on what the business owns and what it is owed.
Equipment Refinance
Release equity from owned equipment to fund a defined growth campaign.
Learn about Equipment RefinanceAR & Invoice Factoring
Turn current invoices into cash so marketing spend does not compete with payroll.
Learn about AR & Invoice FactoringSale-Leaseback
Convert owned equipment into growth capital while continuing to use it.
Learn about Sale-LeasebackEmbedded Financing
Offer financing to your own customers to make buying from you easier.
Learn about Embedded FinancingHow It Works
Three steps to a decision.
Tell us about the business
What you own, what you are owed and what the capital is for. A short call or the online form is enough to start.
We match the structure
We review the assets and the need, then take the file to the funding partners best suited to it.
Compare and decide
You see the amount, term and payment for each option with the trade-offs written out. Nothing moves until you choose.
What to prepare
What funding partners review.
A complete file moves faster. Here is what usually helps:
- Campaign plan and budget
- Recent bank statements
- Accounts receivable aging
- List of owned equipment
- Sales history and customer value estimates
- Year-end financial statements if available
Questions.
It is uncommon, since marketing leaves no collateral. Equipment equity and receivables are the practical routes.
Enough to run the campaign through to measurable results, plus the working capital to serve the customers it brings in.
It works best for established businesses with equipment or receivables to draw on.
We arrange financing through a network of funding partners and help you compare the options that fit.
Next Step
Let's see if we can help!
A short conversation is enough to tell you whether there is capital available and what it would look like.